Brighten - Tone - Hydrate Formulated to moisturise and brighten, Blonde Toning Shampoo eliminates brassy and yellow tones in blonde or grey hair. Looking to brighten and tone your blonde or grey hair? Look no further than our Blonde Toning Shampoo! Formulated to moisturize and eliminate brassy and yellow tones, it's perfect for keeping your hair looking its best. Apply Blonde Toning Shampoo from roots to ends, lather well. Leave for 2-5 minutes for blonde maintenance, or longer if required, rinse & repeat. Follow with Blonde Toning Conditioner for best results.